Call centre Sitel wins training programme award

Date: 16/11/2011

Firms purchasing non-geographical numbers for their customer service operations may wish to follow the example of Sitel.

The enterprise was given the accolade for best training programme of the year at the North East Contact Centre Awards on Friday (November 11th).

It was also runner up for the contact centre team of the year prize.

For the past ten months, Sitel has used a programme called Track Training at its Newcastle site to support the development of employees using a selection of different tools and techniques.

Paul Buie, manager of Tyne and Wear Development Company, which organised the awards, said: "In this respect, Sitel's Newcastle team has exhibited leadership and innovation that sets the standard in the contact centre industry for training and career development practices."

This kind of employee training could be something all call centres wish to undertake, as chief executive of Southwest Airlines Gary Kelly recently said happy workers will lead to satisfied customers, the Financial reported.