Could local phone numbers help boost smaller firms?

Date: 31/10/2011

At a time when the UK economy is struggling and firms may still be finding it difficult to cope with the effects of the previous economic downturn, they will no doubt be looking to attract as much business as possible.

While for some companies this will mean targeting as many individuals as possible from up and down the country, smaller enterprises may be focusing on a different approach - and using local phone numbers to help them do so.

These prefixes are ideal for companies that want to sell to local communities and build up a reliable customer base of people who will spread the word.

It also means that depending on whereabouts they are based, people will instantly recognise them as a nearby enterprise due to their prefix.

Furthermore, they are cheap to contact from both landlines and mobile phones, which is might mean individuals are more likely to get in touch because they will not be worried about the cost of the call.