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Date: 22/08/2011
Enterprises looking to ensure their customers are not charged premium rates for getting in contact may wish to purchase 0845 telephone numbers.
At a time when a significant portion of Brits may be counting their pennies, many could begrudge having to contact premium-rate prefixes where they can be charged up to 45p per minute for a call.
Therefore, they may look favourably upon enterprises with 0845 digits, as these are low cost to get in touch with from a landline.
Furthermore, because they are national numbers, this rate applies to everyone in the UK, meaning no customers are excluded.
As well as benefiting consumers, 0845 numbers are also useful to companies because they are memorable. This might drive businesses as they will stick in people's minds when they need to make an enquiry.
Additionally, because of the nationwide nature of the prefix, organisations will not have to spend money getting new stationery printed with alternative contact details should they relocate to elsewhere in the UK.
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